Our People

James is a digital marketing specialist focused on developing digital assets and marketing content. His work covers SEO and marketing videos. With a background in business and analytics, alongside hands-on retail and e-commerce experience, he brings a practical understanding of how businesses attract and engage customers online.

Claire Cheong specialises in translating branding and marketing strategies into customised content for different customer segments. He develops messages and content that reflect the brand’s positioning while addressing the needs and interests of its intended audience, helping businesses communicate with greater clarity, relevance and consistency.

Celine Ee helps corporates and businesses of different sizes define their brand positioning and improve customer touchpoints. Drawing on his business strategy background, he connects what a business stands for with how customers experience it, helping brands communicate their value more clearly and deliver it consistently.

ZuYou is a business and marketing graduate with experience designing branding materials for a range of business clients. At Creative Coves, he focuses on graphic and video content production, translating marketing briefs into visual assets for branding, campaigns and social media. He works closely with the team to ensure each piece of content communicates the client’s message clearly.

Habibi leads the planning and delivery of Creative Coves’ livestream services. He develops session strategies, coordinates the setup and hosts live broadcasts for clients. His work includes creating hooks that attract viewers, planning engaging segments and guiding audience interaction, keeping each session focused on the client’s marketing objectives.

Ken Yee brings more than 20 years of experience planning and delivering events, roadshows and exhibitions across the automotive, food and beverage, and corporate sectors. His background in automotive sales leadership and team training helps him connect event execution with customer engagement and sales objectives. He also draws on an established network of artistes and specialist performers to develop engaging event programmes.

Mohamad Azim is an experienced TikTok and Shopee livestream host who has supported brands across fashion, food and beverage, electrical products and FMCG. At Creative Coves, he combines engaging hosting with TikTok account management, helping clients plan content, attract viewers and turn audience interest into sales. His approach focuses on clear product presentations and audience interaction aligned with each brand’s marketing objectives.