- TikTok Content
- Account Management
- Performance Growth
What you’ll learn
- Align a business TikTok account with brand positioning and marketing objectives.
- Develop content pillars, video ideas and a practical publishing plan.
- Produce a short video with a clear opening, message and call to action.
- Plan publishing, community responses and enquiry handling.
- Interpret account and content performance to improve future posts.
- Prepare a basic advertising brief with objectives, budget and measurement criteria.
Course Description
Develop a practical TikTok marketing approach that connects content creation with business objectives. This course covers account presentation, audience planning, short-form video production, account management, performance review and introductory advertising.
Suitable for business owners, marketers and social media executives, the workshop combines guided demonstrations with content planning and video exercises. Participants will prepare a two-week content plan, create one short video draft and develop a framework for reviewing results. The focus is on consistent execution and measurable learning, with advertising introduced through a campaign planning exercise.
Course Contents
Module 1: Account Positioning and Business Objectives60 minutes
- Define the audience, brand proposition and account purpose.
- Review profile presentation, biography and available contact options.
- Set objectives for awareness, engagement, enquiries or sales.
- Review relevant account examples and identify content opportunities.
Practical activity: Complete a business account review and identify priority improvements.
Module 2: Content Strategy and Publishing Plan90 minutes
- Develop content pillars around customer needs and brand strengths.
- Generate ideas for education, demonstrations, stories and promotions.
- Evaluate trends for relevance to the brand and audience.
- Build a publishing schedule that fits available resources.
Practical activity: Create a two-week content plan with video concepts and intended calls to action.
Module 3: Creating Effective Short-Form Videos90 minutes
- Write a concise script with a clear opening and message.
- Plan simple shots, demonstrations and supporting visuals.
- Record and edit a short video with readable captions.
- Review sound choices and asset permissions for business use.
Practical activity: Produce one short video draft from the content plan.
Module 4: Publishing and Account Management90 minutes
- Prepare captions, cover text and relevant discovery cues.
- Organise publishing tasks and content approval.
- Plan responses to comments, questions and customer enquiries.
- Manage access, consistency and escalation of sensitive feedback.
Practical activity: Prepare a publishing checklist and response examples for common customer interactions.
Module 5: Performance Analysis and Content Improvement90 minutes
- Review available metrics for viewing, engagement and audience response.
- Compare content results against the intended business objective.
- Identify stronger topics, openings and calls to action.
- Plan controlled content tests and avoid conclusions from isolated posts.
Practical activity: Analyse a sample performance report and recommend changes to the next content cycle.
Module 6: Advertising Fundamentals and Action Plan60 minutes
- Distinguish organic content planning from paid campaign planning.
- Define a campaign objective, audience, budget and creative brief.
- Select measures that connect spend with the desired business outcome.
- Combine content, account management and review into a 30-day action plan.
Practical activity: Draft a basic advertising brief and present the account’s next steps.