- AI Video
- Brand Storytelling
- Social Content
What you’ll learn
- Develop a video concept around a marketing objective and target audience.
- Write a short script and storyboard with a clear brand message.
- Generate and refine visual assets, short clips and voiceovers using AI tools.
- Combine assets with editing, captions, music and brand elements.
- Review accuracy, consistency and permissions before publishing.
- Produce a short marketing video draft and adapt its message for a selected channel.
Course Description
Create a short marketing video through a practical workflow that combines creative planning, AI generation and editing. This course covers the journey from a campaign brief and script to visual assets, voiceover, assembly and final review.
Suitable for marketers, business owners and content creators, the workshop focuses on a manageable short-form video rather than a full advertising production. Participants will use trainer-selected tools, supplied assets and guided exercises to create a branded video draft for a product, service or campaign. Emphasis is placed on clear storytelling, consistent branding and checking AI outputs before use.
Course Contents
Module 1: Planning the Video and Brand Story60 minutes
- Define the marketing objective, audience and intended action.
- Choose a suitable video format and central message.
- Translate brand positioning into a simple story.
- Map the AI production workflow and available assets.
Practical activity: Prepare a brief for a short product, service or brand video.
Module 2: Writing Scripts, Storyboards and Prompts90 minutes
- Create a strong opening, clear message and call to action.
- Break the script into scenes and production requirements.
- Write prompts for visuals, movement and narration.
- Review scripts for tone, factual accuracy and brand fit.
Practical activity: Develop a script and storyboard for a 15–30-second video.
Module 3: Generating Visual Assets and Short Clips90 minutes
- Generate visual concepts using reference assets and prompts.
- Refine composition, style and consistency across scenes.
- Create selected short clips through guided AI generation.
- Identify errors in text, products, faces and movement.
Practical activity: Generate and refine assets for selected storyboard scenes, using supplied clips where needed.
Module 4: Creating Voiceovers and Assembling the Video90 minutes
- Prepare narration and select an appropriate voice and pace.
- Generate a voiceover and check pronunciation and timing.
- Assemble generated and supplied assets in a video editor.
- Adjust scene order, pacing and transitions.
Practical activity: Produce the first complete video draft with narration.
Module 5: Editing for Branding and Channel Fit90 minutes
- Add captions, brand elements and a clear call to action.
- Balance music, narration and other audio.
- Adapt framing and text placement for the selected channel.
- Improve pacing and replace weak or inconsistent scenes.
Practical activity: Refine the video into a coherent branded cut for social media or a campaign.
Module 6: Quality Review and Publishing Preparation60 minutes
- Check messaging, captions, audio and visual consistency.
- Review permissions for assets, music, voices and identifiable people.
- Check product representations and marketing claims.
- Export the video and identify variants for future testing.
Practical activity: Present the final video draft, receive feedback and complete a publishing checklist.